Joint Symposium Seeks to create Bride. The region of Russian marketing is quite strong in business-to-business advertising.

As part of the XVI April Global Academic Conference, HSE hosted a symposium that is joint of worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market cooperation that is academic scholars employed in the areas of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The middle for Sustainable customs & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of Global Alliance of advertising & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived throughout the 2014 worldwide Marketing Conference in Singapore. A unique session called Marketing in Russia ended up being organized, primarily by teachers from HSE, plus it was thought that it will be an excellent idea to keep a joint symposium at HSE in Moscow.

‘For GAMMA, this is the ever that is first to prepare educational tasks in Moscow. The theme of y our symposium that is joint is and Asian perspectives in advertising and administration, ’ said Professor Kim.

Korea has lots of advertising scholars learning not merely B2B, but additionally consumer-to-business and particularly business-to-consumer aspects.

This means there clearly was huge possible to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium was really effective and an excellent first rung on the ladder towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines.

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